About the Founder

My love for fashion and styling began in childhood, playing dress-up with my mother’s clothes, makeup, jewellery, and shoes, dreaming of feeling grown-up, beautiful, and sophisticated. This early passion blossomed through my participation in dance competitions, school and college debates, poetry recitals, elocutions, drama skits, countless speeches, and beauty pageants. These experiences unknowingly honed my soft skills, boosted my self-confidence, and completely conquered my stage fright.
After becoming a microbiologist and working in a top pharmaceutical company’s laboratory, I realised how much I missed the stage, talking, educating, and interacting with people. This longing led me to become certified as an Image Consultant and Soft Skills Trainer.
Today, I am dedicated to helping companies and individuals like YOU realise their potential and transform themselves by sharing my expertise and experiences.

Alia Dholkawala

Image Coach | Soft Skills | Personality Development Trainer

Our Process

At Be YOU, it’s not just about meeting your needs; it’s about making you feel truly seen and heard. Together, we embrace the beauty of individuality, ensuring that every step of your experience with us reflects your authentic self.

3 Step Transformation

Introductory Call

Speak to our coach to get the best solution

CNA – Client Need Analysis

CNA is a detailed process to understand your requirements and pain points to curate the best service for YOU

Tailored Service

Based on your analysis we create custom solutions matching your needs

Our Goal: To highlight the transformation journey of oneself from the Inside Out